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Making Sense
Markets from Stories in New Breast Cancer Therapeutics
Sophie Mützel



Making Sense
Markets from Stories in New Breast Cancer Therapeutics
Sophie Mützel

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Contents
Introduction Excerpt

Contents
Introduction
1 Markets and Stories
2 Breast Cancer Therapies and Innovation
3 A Market of Expectations
4 Making Sense of a Market
5 Patterns in Meaning-Making: Categories over Time
Conclusion: Markets from Stories