1 Public Opinion and Theories of Presidential Leadership
2 Bringing the Permanent Campaign to the White House: Staffing the Poll Apparatus
3 Connecting Poll Data to Presidential Needs
4 The Adversarial Presidency: Using the Polls to Define “Us and Them”
5 The Policy Cycle Meets the Permanent Campaign
6 Winning the Permanent Campaign?
7 Crises and Polls: A Match Made in Heaven
8 Conclusions: The Public and a Public Opinion Presidency