Cloth ISBN: 9780804771740
Corporate Community Involvement offers the first-ever roadmap to strategic community involvement. Building on their extensive experience, Nick Lakin and Veronica Scheubel have designed this book to be practical—for those who want to act upon what they read.
The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson—as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time."
The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.
Corporate Community Involvement will be an indispensible resource for those working at the interface between business and the community. With this day-to-day reference in hand, practitioners will learn from both successes and failures. Representatives from other sectors, such as government, international agencies, and NGOs, will come to better understand companies' internal requirements for cross-sector collaborations.
About the authors
Veronica Scheubel developed and managed Nokia's global community involvement program in more than 20 countries. Now a consultant, she is also Senior Associate of The Partnering Initiative at the International Business Leaders Forum. Nick Lakin set up the global community involvement practice at E.ON. He is currently Vice President, Marketplace & Community, at E.ON AG.
"Lakin and Scheubel, specialists in international corporate communication and corporate community involvement programs, present a comprehensive, practical guide to developing and implementing corporate community engagement programs. For neophytes or those actively engaged in community outreach, this book is an important reference and a useful resource. Eleven well-written chapters provide a step-by-step approach, emphasizing best practices, to creating a corporate culture that embraces community engagement and effective corporate citizenry . . . Highly recommended."
—S. R. Kahn, CHOICE
"The authors are to be congratulated. I can't imagine a better guidebook for any company that plans to enter or improve its community relations."
—Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management
"This is an invaluable read for everyone interested in corporate Community Involvement. The authors have gathered together a wealth of helpful information in a single, highly readable space. It will be great for experts and newcomers alike."
—Sir David Bell, former Chairman, Financial Times Group
"Lakin and Scheubel have succeeded wonderfully in bringing all of the essential elements in community engagement into one very readable and hands-on book that any company attempting to reset their corporate citizenship will find immediately and essentially useful."
—Professor Brad Googins, Department of Organizational Studies, Boston College, and former Director, Center for Corporate Citizenship at Boston College
"I really welcome this handbook—so timely. This book is a great tool to get started or to bring new life into already existing partnerships. Not a day too early..."
—Charlotte Petri Gornitzka, Secretary General, International Save the Children Alliance
"A thorough, comprehensive, and invaluable guide to help make your company a truly good corporate global citizen. This book is written by authors who, within a few years, quietly and assiduously built up a multi-country network—phenomenal!"
—Marjorie Ellis Thompson, author of Brand Spirit
"This book is a must-read for the business practitioner."
—Jeff Hoffman, former Vice President, Worldwide Outreach, The Walt Disney Company