Paper ISBN: 9780804722506
Digital ISBN: 9780804765985
Winner of the 1994 Choice Outstanding Academic Book Award.
This innovative approach to consumer culture places less emphasis on ideological representations and resistances to ideology than on the educative powers of mass culture and the way that social position is determined through the politics of consumer culture. Thus the wide-ranging material studied includes such 'odd' and peripheral fields as car maintenance literature, and more familiar forms, such as television programming.