Sustainable Business Model Design
50 Ways to Innovate for Environmental, Social, and Economic Value
Florian Lüdeke-Freund, Henning Breuer and Lorenzo Massa
August 2026
320 Pages
Paperback ISBN: 9781503645233
Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally friendly practices. This book offers the most comprehensive list of patterns of sustainable business models ever written and presents an accessible approach to design models from scratch. The 45 patterns of sustainable business models are mapped into a "sustainability triangle", a canvas for navigation of empirically derived sustainability innovation solutions, and are illustrated with over 300 real world examples of companies and startups that have implemented them. These patterns are designed to help managers and entrepreneurs develop new businesses and create sustainable value.
Florian Lüdeke-Freund is Professor for Corporate Sustainability at ESCP Business School Berlin and Academic Director of the Master of Science programme in Sustainability Entrepreneurship & Innovation. He is the founder of the research blog SustainableBusinessModel.org. Henning Breuer consults, researches, and teaches in the fields of innovation management and business psychology. He is a Professor for Business and Media Psychology at HMKW Berlin and founder of UXBerlin – Innovation Consulting. Lorenzo Massa consults, speaks, researches, and teaches in the fields of strategy, innovation, design, and sustainability. He is the Managing Director of the Business Design Lab and Professor for Strategy and Business Models at Aalborg University Business School.
