Introduction: Pop-Culture Japan and the Circuitry of Affect
1
Soft Power: An Affective History of the Politically Possible
2
Nation Branding: The Hypernormalization of Cool Japan
3
Anime Diplomacy: Characterizing Obligatory Nationalism
4
Kawaii Diplomacy: Ambassadors of Cute and the Gendering of Anxiety
5
Administering Affect: Anxiety and the Everyday
Conclusion: Melancholic Belonging and the Future of Pop-Culture Japan
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