STANFORD
UNIVERSITY PRESS
  
Cover of Strategy in the Digital Age by Michael Lenox
Strategy in the Digital Age
Mastering Digital Transformation
Michael Lenox

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June 2023
184 pages.
$25.00

Hardcover ISBN: 9781503635197

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Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.

Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.

About the author

Michael Lenox is the Taylor Murphy Professor of Business Administration at the University of Virginia's Darden School of Business. He is the coauthor of The Decarbonization Imperative: Transforming the Global Economy by 2050 (Stanford, 2021) and Can Business Save the Earth: Innovating Our Way to Sustainability (Stanford, 2018).

"Michael Lenox captures the complexities and opportunities coming from digital transformation. This book offers a practical guide to CEOs with real examples and radical simplicity."

—Pablo Ciano, CEO, DHL eCommerce Solutions

"A timely reminder of the importance of strategy in the world of digital disruption. This book is chock-full with valuable tools that will help not only in crafting a strategy, but also in thinking through the organizational challenges to implement it."

—Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School

"This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting. A must-read for anyone in pursuit of actionable insights anchored in academic research."

—Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, London Business School