Table of Contents for The Art Firm
Table of Contents for The Art Firm
Preface Welcome to Dionysus Inc.
Chapter 1 Play as Aesthetic Schwung
Points of Departure—Aesthetic Theaters
Operating Theater
Lecturing Theater
Festival Theater
Schiller's Schwung Strategy
Chapter 2 Players in Aesthetic Philosophy
Audience: Kant's Public
Third-Way Philosophy
The Sublime and the Beautiful
Aesthetics for Publicity
Artist: Schelling's Creator
Aesthetics for Creativity
Creating Symbols
The Philosophical Genius
Critic: Dewey's Educator
Managing Art
Making Art
Aesthetics for Democracy
Technician: Nietzsche's Leader
Aesthetics for Energy
Schwung song Wagner
Schwung dance Napoleon
Chapter 3 Problems for Art Firms
Gadamer's Art Firm
The Duel Dilemma
Totality—Imploding Art Work
Banality—Exploding Art Work
Chapter 4—Metaphysics—Marketing of Art Firms
Schopenhauer's Business of Being
Aesthetic Production—Embodying the Thing-in-Itself
Aesthetic Consumption—Contemplating the Thing-in-Itself
Chapter 5 Avant-Garde Enterprises
Cases of Aesthetic Management
Wagner's Bayreuth Brand
Théâtre Libre—Antoine's Naturalist Project
Théâtre de l'Oevre—Lugné's Symbolist Undertaking
Metaphysics of Value
Kahnweiler's Symbolic Surplus
Kandinsky's Rhetoric Surplus
Genette's Immanent Object
Chapter 6 Artistic Companies
Cases of Aesthetic Management
David's Festival Firm
Stanislavski's Backstage Studio
Diaghilev's Frontstage Ballet
Metaphysics of Politics
Discovering the State of Nature
Designing Cultures for Nations
Legendre's Mirror of Modernity
Chapter 7 Art Corporations
Metaphysics of Industry
Culture for Workers
Nature of Work
Cases of Aesthetic Management
Father Alf in Democratic Industry
Mother Osten and Industrial Industry
Chapter 8 Flux Firms
Beuys's Aesthetic Management of Social Sculpture
Extending Art as Capital
Human Capital When Everyone Is an Artist
Simmel's Metaphysics of Organization
Chapter 9 Postmod Performances
Big Bang Berlin: Rephilosophizing the Third
Cases of Aesthetic Management
Müller Performing Matter
Wilson Performing Form
Castorf's Media-Consumption Metaphysics
Berliner Boxer
Stockholmer Schwung
Chapter 10 Dionysus Inc.—Extending the Art Firm
Aesthetic Management and Metaphysical Marketing
The Dualism—Aesthetic Management Against Totality and Banality
The Third—Metaphysics of Art Work
The Embedded Art Firm and Its Aesthetic Players
Technicians Torn Between Production and Finance
Artists Halfway Between Design and Media
Critics from Marketing Toward Culture
Audience of Half Consumers and Half Managers
An Emerging Art Firm: Pistoletto's Aesthetic Play
Notes
Index